Future Growth Opportunities of The Poultry Market

The poultry sector is undergoing massive and significant structural changes. Introduction of modern and futuristic tools and techniques that dictate the rearing of the poultry birds which govern and customize poultry yield are improving every year. Intensive operational methods, developments in the genetic codes through mutations,  better ways of preventing diseases in hens (and other poultry birds), and improved biosecurity measures are also being adopted by the poultry industry. Active methods to increase the quality and quantity of poultry production is also one of the major characteristics of the poultry industry currently.

These changes specifically offer opportunities for the poultry farmers and smallholders to improve their farming income and influence on the market. However, smallholders are expected to see a downwards growth in their expansion, which can change if they are able to produce large savings from small units, incorporate cheap overheads, have low labor costs, and invest in intensive supervision activities and efficiencies that lead to a high-profit business. Smallholders in the poultry market also face obstacles in dealing with shooting demands for food safety, investing in high employability, and coordination costs, expensive transaction and high cost for marketing.

Poultry Market

Expansion Of The Poultry Industry

In the past few decades, the livestock market and industry have expanded aggressively. Dynamic changes in how animals and birds are produced, reared, consumed and sold in the market for their meat and eggs is being observed. An increase in the technology and innovation sector in combination with the growing population and improved lifestyle has positively benefitted the poultry industry. The trade has increased and more land is being procured at higher costs. Newer markets are, hence, being identified in developing countries. In recent times, the market for poultry meat has increased by 35 tones which are estimated to be almost double of what it was before.

South Asian and South East Asian countries have recorded significant growth in the sector. Regions of Latin America and countries such as China and Brazil are important market players in the global poultry industry. The demand for poultry meat and produce is expected to increase further in developing and developed countries because of the rise in incomes and the diversification of the diets in most households. BRICS countries of Brazil, Russia, India, China, and South Africa are major export markets for poultry which is increasing in size and demand.

Due to the rampant spread of diseases such as swine flu, bird flu, and avian malaria, the pressure groups across the world are discouraging the global poultry industry.

The poultry industry is set to face stringent competition from industries that promote vegan and vegetarian diets. As a critical inference, smallholder involvement in the poultry sector will be on a decline. As another trend, the conglomeration of the industry can be expected to be a rising trend with big agricultural companies merging into small and medium-sized poultry firms and operationalizing on the global scale.

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