Email is thriving due to the channel’s simplicity and familiarity when it comes to marketing and communication. Over social media, telephone and any other form of marketing communication, most of you have the preference of using email, daily, and that’s what makes it so powerful. These email marketing tips will enhance your marketing communication and increase your revenue.
While anyone that wants to make a business impact online must certainly use social media to network and encourage visitors to their website, there are still other ways of increasing interest in what they have to offer. Email is an incredibly valuable tool for business as well as social interaction.
On the go
Mobile devices have increased the use of email because everyone is now carrying with them the ability to send and receive emails. An email can target an audience at any time of day or night, including specifically, the best timing for delivery of a promotion. Make sure your emails are mobile compatible if you’re using HTML formatting for greater creative input and click-throughs. As far as email marketing tips go, this is definitely number one.
Careful with speed
Email remains an easy way to convey a message without having to produce anything too complex. You can write up, format and send an email within minutes. However, that’s when things can go wrong. Speed is an easy trap to fall into and thus, creating mistakes of all kinds. Make sure you double or triple check your email content for any …